Melbourne, Australia – April 24, 2016 – Successful Web design Melbourne entails more than simply having an online presence and it’s a science in which the Red Crayon Melbourne advertising agency is well versed. Each element of a website must be combined in the appropriate way if it is to engage visitors.
The Red Crayon team is cognizant of the impact that colors, fonts and the arrangement has on website design and the people who visit. Multiple elements are involved and will make a difference in how long people stay on a website and how engaged they will be. There are five basic elements that every high-performing website should incorporate.
Each color affects the brain differently and the selected tones and shades will determine whether visitors want to stay and browse, hurry through the site, or find it discordant. Color schemes can utilize analogous, complementary or monochromatic color combinations. Red Crayon experts have experience and a trained eye for colors that will illicit the best response for the client’s endeavor. The same colors aren’t suitable for all types of businesses.
The font that’s used on a webpage must be large enough to read comfortably. Many fonts are distracting and can tire the eyes if viewed for very long. Legibility is the key to successful font use.
Each page of a Melbourne website will contain different information and images, but the colors used and layout that’s chosen should be consistent throughout the entire website. Website design, content and images should reflect the business or industry for which it’s created.
Red Crayon ensures that each page of the client’s website is easy for users to navigate, loads quickly, and offers individuals useful information. Visitors will quickly become frustrated and leave if they have to spend time determining where the information is that they want.
It doesn’t matter whether a website is crafted for a business, organization or government; one of the most overlooked elements is contact information. Visitors want to know how to reach the company by phone or email and websites that don’t have the information clearly available will lose potential customers.
For more information, call (0)3 9533 2211 or visit Red Crayon online.
About Red Crayon
Red Crayon is a premiere marketing and advertising agency providing strategic marketing plans, advertising, design and digital design across multiple print, broadcast and online venues. The agency creates beautiful brands, author targeted marketing strategies and distributes brilliant content that amplifies and enhances the client’s message. The agency maintains a presence on Facebook, Twitter, YouTube and Instagram.